Thursday, May 19, 2011

LOWE – Breathe In Breathe Out

Well-known Swedish synthpop project LOWE is coming back with new single "Breathe In Breathe Out" and really doing success climbing up in iTunes chart currently.
If you didn't hear about LOWE before, here are some interesting facts you should know about its members.
- Vocalist Leo Josefsson previously worked as songwriter and producer with artists like Rednex, Shebang and Yaki-Da.
- Rickard Gunnarsson's father is ABBA's bass player Rutger Gunnarsson.
- Tobias Ersson and Rickard being teenagers played in the band Enemy Alliance together with Eric Prydz.
Band was formed already 9 years ago taking title as combination of words "love" and "low" and their music has become melodic combination of pop-music and synthpop-sound that has attracted our own attention around year ago when we've discovered LOWE's single "Simplicity" and have fallen for its Hurts meeets Depeche Mode music concept and now we get new sexy single "Breathe In Breathe Out" having exactly that sort of mild melodic synthpop we expected from them - quite commercial to become real hit and quite modern so comparison with classic Depeche Mode doesn't sound like sentencing decision.

3 коммент.:

Paul said...

i'm loving the history of the band and their pedigree slightly more than i'm loving the track right now, but it's growing on me with each play :)

Anonymous said...

great song and group LOWE

Damian said...

It's gonna win your pop-loving heart in time Paul :) Nothing too extreme in this track not to love at least, I feel like I need to dig into the rest of their previous music, "Breathe In Breathe Out" has intrigued me pretty much.