Swedish~ Stereo~

Mimi Oh starts working on promotion of her latest single "Det går för långsamt" that has become one of the most colourful highlights of this schlager-season for us.
Right after the pack of Soundfactory mixes which is already released and we're waiting for its online-presentation to share with you the girl brings pretty adorable acoustic performance of the song. Beautiful tune and Mimi's voice makes electropop track easily transforming to its lovely calm version. Check it!

Today I've got absolutely wonderful present from Mimi Oh and her label - stylish flash stick containing full promo-pack of her single "Säkerhetsnål" packed in a cassette box!
Not that I would be less glad if it was just a standard disk but look above what a creative idea it is.
Besides a video for "Säkerhetsnål" pack contains 8 mixes including three versions of Soundfactory mix that I was pretty positive about but what I was surprised by is that Anders Nyman's, Erik Emanon's and Golfinger mixes has turned even stronger club mixes. I was completely sold by Swedish House Mafia-breathing piano keys in Anders' mix, Erik Emanon's has more electronic sound with a heavily buzzing layouts and blossoming anthemic choruses, Goldfinger mix feels like a more rhythmic version of Erik Emanon's work but is still really loveable. You cacn check snippets of mixes at Schlagerfiasko.
I remind you that Mimi participates tonight in the second semifinal of Melodifestivalen with a track "Det Går För Långsamt" - big caramel synthpop-track with a beautifully developed tune written by Anton Malmberg Hård af Segerstad and Niclas Lundin. Mimi has prepared colourful performance with a lot of dancers and (I can't help but mention) with her new hairstyle she looks especially sweet with! So pay her a proper attention, this artist and the song are really worth it. You can listen to Mimi's song and songs of the rest of participants below.