Swedish~ Stereo~

Earlier this year we've got our beloved eurodance-star E-Type back 2 life with brand new single and bunch of enthusiastic plans regarding new stage of music career. Single was quite well commercially received and now video for the single "Back 2 Life" is out. Just like video for "Rain" released specially for UK it's a party video with loads of dancing girls, naked bodies and not so much of Martin, though maybe it's idea to hide Martin's age behind young girls we'd like to get more of Mr. E-Type's charisma and energy that (we know for sure) he has not less than 10 and 20 years ago. Still it's a good colourful party, quite qualitative to sneak into rotations of many European music channels and you're gonna enjoy it without any doubts.

Before we got some video treatment for new E-Type's "Back 2 Life" single that was quite controversially met by fans who expected traditional E-Type's sound but has got very warm feedback from international pop-bloggers Universal celebrating release of new single today has made very nice party video-cut from E-Type's visit to Moscow.
It's nothing close to official but it's
1) funny
2) another chance to get a taste of new E-Type
3) even has Dr. Alban as guest of this video.
Hope it'll give you some pre-weekend mood!

Ladies and gentlemen E-Type's new single "Back 2 Life" is here!
Last year two old friends Max Martin and Martin "E-Type" Eriksson decided that it's time for eurodance-machine E-Type to come back, from the very beginning of E-Type's career they've made so many breakthroughs together and it was turn of another one!
Previous E-Type's album wasn't as grand in export as some old ones and it was a sign that team needs to change some formulas to bring E-Type back to the world for real and Max Martin who delivered some latest stunning dance anthems like "DJ Got Us Fallin' In Love", "Hold It Against Me", "Time Machine", "Dynamite" knew what they need so policy of E-Type's comeback was to get rid of rap, church choruses and to lower bpm. In company with Shellback and Savan Kotecha new single was finished, packed and will be officialy delivered on Monday but as it's already has leaked we give you first listen immediately!
As it was promised "Back 2 Life" is quite far from classic E-Type's sound, it's not blasting straight to your ears with all power of E-Type's female vocalists but brings all joy and energy of modernized eurodance more delicate way. It's like a mix of Taio Cruz, Ke$ha and latest dance singles of Britney and Rihanna. Probably it's not what you expected but please don't judge fast, Max Martin knows what he does and maybe this is a sound that will put E-Type on a top of world dance-music again.
Here you can listen to the song and remix from one of the biggest Swedish DJs - Ali Payami.
And also take a look at this Spring tour dates on E-Type's site and video from photoshooting he did with Bingo Rimér.

Usually I don't post new articles just because of new singles covers but my excitement over this release is too big not to follow every step of its arrival.
So here we get title and cover of brand new single from eurodance-king E-Type - "Back 2 Life"!!!
According to www.etype.nl new single will be presented on iTunes and Spotify of Sweden, Norway, Finland and Denmark soon with a later turn of other countries. No physical release of single planned but...oh my God! Just give us a first listen faster!
If you've missed my previous post with information about E-Type's comeback check it here.

Update: Due to E-Type's blog single will be released already next Monday on January 17th!
Update 2: 3 days before release! Popdrömmen reports that new E-Type's single sounds nothing like classic E-Type but more like mix of Taio Cruz and David Guetta!
Update 3: IT'S HERE!!!