Swedish~ Stereo~

Today I've got absolutely wonderful present from Mimi Oh and her label - stylish flash stick containing full promo-pack of her single "Säkerhetsnål" packed in a cassette box!
Not that I would be less glad if it was just a standard disk but look above what a creative idea it is.
Besides a video for "Säkerhetsnål" pack contains 8 mixes including three versions of Soundfactory mix that I was pretty positive about but what I was surprised by is that Anders Nyman's, Erik Emanon's and Golfinger mixes has turned even stronger club mixes. I was completely sold by Swedish House Mafia-breathing piano keys in Anders' mix, Erik Emanon's has more electronic sound with a heavily buzzing layouts and blossoming anthemic choruses, Goldfinger mix feels like a more rhythmic version of Erik Emanon's work but is still really loveable. You cacn check snippets of mixes at Schlagerfiasko.
I remind you that Mimi participates tonight in the second semifinal of Melodifestivalen with a track "Det Går För Långsamt" - big caramel synthpop-track with a beautifully developed tune written by Anton Malmberg Hård af Segerstad and Niclas Lundin. Mimi has prepared colourful performance with a lot of dancers and (I can't help but mention) with her new hairstyle she looks especially sweet with! So pay her a proper attention, this artist and the song are really worth it. You can listen to Mimi's song and songs of the rest of participants below.

Mimi Oh keeps delivering new goodies related to her newest single "Säkerhetsnål" which besides fresh video presented few days ago has got new mixes and here's one of them made by club-veteran SoundFactory and though schlager-dancefloor is probably the first thing coming to your mind when you hear this name mix has turned quite electro which fits concept of original track very well, it's cold, elegant but still very dynamic. Enjoy!

New season of Melodifestivalen has turned mostly about well-recognizable faces of Swedish pop giving just a small quota to fresh artists and among them we've got Mimi Oh supported by Anton Hård Af Segerstad and Niclas Lundin who constantly keep working on new music for Mimi.
Great to see Mimi is one of those participants who tries to deliver some schlager pre-excitement with a sneak peek of her new music. Single "Säkerhetsnål" was released on iTunes this week and video is premiered today on SVT site. Full track has become a nice bridge between latest electropop-direction of Linda Sundblad (who has co-written this track) and Mimi's love to 80s synth-sound with very catchy and light choruses. Video is very colourful but not as Lili & Susie-feeling as "Kom Hit Och Dansa", girl goes modern but doesn't close the door for glorious 80s music past.

Melodifestivalen artists start promoting their new stuff before the contest and one of schlager-debutants Mimi Oh presents piece of her new single "Säkerhetsnål" to be out on January 11th written by Anton Hård Af Segerstad, Niclas Lundin (who stand behind MF-entry "Det går för långsamt") and Linda Sundblad (who has written this year's entry for Hanna Lindblad).
Song feels like electropop-mix of Veronica Maggios-smelling verses (getting quite trendy in Sweden this year) and choruses getting big but it's nothing like what you could expect from Le Kid's Anton or Linda, nothing like previously 80s inspired Mimi Oh's stuff and not directly schlageristic but quite original and stylish track. We also really like new Mimi Oh's images explored through photoshooting and on a single cover.