Swedish~ Stereo~

Video for Dada Life's new single "Feed the Dada" hasn't taken long time to be unleashed and comes out in the same day with commercial release of the song.
You can always count on these guys when it goes about music video (even when they do some documentary club cut) and this is another really worthy work with an adrenaline level corresponding to the song which has got to #13 of local iTunes-chart during the day.

Dada Life's new single "Feed The Dada" I was writing about in July, the song co-written by grand team of Anton Hård Af Segerstad and Niclas Lundin, is finally released today and arrives on the radio.
Today Swedish radio was premiereing it and as you can hear the track is not any less massive than it promised to be in a snippet, crazy hit for two crazy club-maniacs!

New season of Melodifestivalen has turned mostly about well-recognizable faces of Swedish pop giving just a small quota to fresh artists and among them we've got Mimi Oh supported by Anton Hård Af Segerstad and Niclas Lundin who constantly keep working on new music for Mimi.
Great to see Mimi is one of those participants who tries to deliver some schlager pre-excitement with a sneak peek of her new music. Single "Säkerhetsnål" was released on iTunes this week and video is premiered today on SVT site. Full track has become a nice bridge between latest electropop-direction of Linda Sundblad (who has co-written this track) and Mimi's love to 80s synth-sound with very catchy and light choruses. Video is very colourful but not as Lili & Susie-feeling as "Kom Hit Och Dansa", girl goes modern but doesn't close the door for glorious 80s music past.

Melodifestivalen artists start promoting their new stuff before the contest and one of schlager-debutants Mimi Oh presents piece of her new single "Säkerhetsnål" to be out on January 11th written by Anton Hård Af Segerstad, Niclas Lundin (who stand behind MF-entry "Det går för långsamt") and Linda Sundblad (who has written this year's entry for Hanna Lindblad).
Song feels like electropop-mix of Veronica Maggios-smelling verses (getting quite trendy in Sweden this year) and choruses getting big but it's nothing like what you could expect from Le Kid's Anton or Linda, nothing like previously 80s inspired Mimi Oh's stuff and not directly schlageristic but quite original and stylish track. We also really like new Mimi Oh's images explored through photoshooting and on a single cover.